Last Updated: 01/19/2026

1. INTRODUCTION

Welcome to Short Foot Method, BUI VENTURES LLC ("we," "us," or "our"). We provide educational video courses, exercise programs, and private coaching services designed to help individuals improve their foot posture through structured movement and exercise protocols (collectively, our "Services"). Our Services are accessible through our website at shortfootmethod.com and associated platforms.

This Privacy Policy explains how we collect, use, disclose, and protect your personal information when you access our website, purchase our courses, participate in private coaching, or use our Services. By using our Services, you agree to the collection and use of information in accordance with this Privacy Policy.

Important Notice: Our Services are educational in nature and focus on exercise-based approaches to improving foot posture. We do not provide medical advice, diagnosis, or treatment. Our programs are positioned within the health and wellness domain, similar to yoga, fitness coaching, and postural improvement programs. For more information about the scope and limitations of our Services, please review our Terms of Service. 

Contact Us: If you have any questions about this Privacy Policy or our data practices, please contact us at info@shortfootmethod.com

 

2. INFORMATION WE COLLECT

We collect several types of information from and about users of our Services, including:

2.1 Personal Information You Provide Directly

When you register for an account, purchase a course, enroll in private coaching, or communicate with us, you may provide:

• Account Information: Name, email address, password, and username
• Payment Information: Billing details processed through our payment processor (we do not store complete credit card information on our servers)
• Progress Tracking Information: Photos and videos of your feet and posture that you voluntarily submit for assessment and progress tracking purposes
• Communications: Information you provide when you contact us for customer support, send us feedback, or communicate with us through email or our platform
• Coaching Information: Additional information you provide during private coaching sessions, including responses to intake forms, goals, and progress updates

2.2 Information Collected Automatically

When you access or use our Services, we automatically collect certain information, including:

• Usage Data: Information about how you interact with our Services, including pages viewed, videos watched, course progress, and features used
• Device Information: Device type, operating system, browser type and version, and unique device identifiers
• Log Data: IP address, access times, referring/exit pages, and clickstream data
• Analytics Information: We use PostHog and similar analytics tools to collect data about user behavior and Service performance
• Cookies and Tracking Technologies: We use cookies, web beacons, and similar technologies to collect information and improve our Services (see Section 9 for more details)

2.3 Information from Third-Party Sources

• OAuth/Google Account: If you choose to register or log in using Google OAuth, we receive basic profile information from Google (such as your name and email address) in accordance with your Google account settings
• Payment Processors: We receive transaction confirmation and limited payment information from Stripe to process your purchases

3. HOW WE USE YOUR INFORMATION

We use the information we collect for the following purposes:

3.1 To Provide and Maintain Our Services

• Create and manage your account
• Deliver course content and materials
• Facilitate private coaching sessions
• Process and fulfill your orders
• Authenticate your identity and prevent fraud

3.2 To Process Transactions

• Process payments for courses and coaching services
• Send transaction confirmations and receipts
• Manage billing and account information

3.3 To Communicate With You

• Send you course updates, educational content, and program materials
• Respond to your inquiries and provide customer support
• Send administrative information, including updates to our Terms of Service and Privacy Policy
• Provide coaching feedback and progress updates

3.4 To Improve Our Services

• Analyze usage patterns and user behavior to enhance the user experience
• Monitor and analyze trends, usage, and activities
• Develop new features, products, and services
• Conduct research and testing to improve our educational programs

3.5 For Analytics and Performance

• Track and analyze Service performance and effectiveness
• Understand how users interact with our content and platform
• Measure the success of our educational programs

3.6 For Marketing and Advertising Purposes (With Your Consent)

• Send you promotional materials and information about new courses or services
• Provide personalized content and recommendations
• Create custom audiences for targeted advertising on social media platforms and other advertising networks
• Conduct retargeting campaigns to show you relevant advertisements based on your interactions with our Services
• You may opt-out of marketing communications at any time

3.7 To Ensure Security and Prevent Fraud

• Protect against unauthorized access and abuse
• Investigate and prevent fraudulent transactions and activities
• Enforce our Terms of Service

3.8 For Legal Compliance

• Comply with applicable laws, regulations, and legal processes
• Respond to government requests and legal obligations
• Protect our rights, privacy, safety, and property

Here's Section 4: How We Share Your Information

4. HOW WE SHARE YOUR INFORMATION

We do not sell your personal information to third parties. We may share your information in the following circumstances:

4.1 Service Providers

We share your information with third-party service providers who perform services on our behalf, including:

• Kajabi: Our course hosting and content delivery platform
• Stripe: Our payment processing service for secure transaction processing
• PostHog: Our analytics platform for usage tracking and Service improvement
• Google: For OAuth authentication services
• Email Service Providers: To send you course materials, updates, and communications
• Advertising Platforms: To deliver targeted advertisements and create custom audiences (such as Facebook, Google Ads, and similar platforms)

These service providers have access to your personal information only to perform specific tasks on our behalf and are obligated to protect your information and use it only for the purposes for which it was disclosed.

4.2 Legal Requirements and Protection

We may disclose your information if required to do so by law or in response to:

• Valid legal processes (such as subpoenas, court orders, or government requests)
• Enforcement of our Terms of Service and other agreements
• Protection of our rights, property, or safety, or that of our users or the public
• Investigation and prevention of fraud, security issues, or illegal activities

4.3 Business Transfers

If BUI VENTURES LLC is involved in a merger, acquisition, asset sale, bankruptcy, or other business transaction, your information may be transferred as part of that transaction. We will notify you via email and/or prominent notice on our website of any change in ownership or use of your personal information.

4.4 With Your Consent

We may share your information with third parties when you have given us explicit consent to do so.

4.5 Aggregated or De-Identified Information

We may share aggregated or de-identified information that cannot reasonably be used to identify you for research, marketing, analytics, or other purposes.

4.6 What We Don't Do

• We do not sell your personal information to data brokers or third parties
• We do not share your photos or videos with third parties without your explicit consent
• We do not share your coaching session details or progress information with third parties for their marketing purposes

5. THIRD-PARTY SERVICES

Our Services utilize various third-party platforms and services. When you use our Services, you may also be subject to these third parties' terms of service and privacy policies.

5.1 Third-Party Service Providers

Kajabi

• Purpose: Course hosting, content delivery, and user account management
• Privacy Policy: https://www.kajabi.com/privacy

Stripe

• Purpose: Payment processing
• Privacy Policy: https://stripe.com/privacy

PostHog

• Purpose: Analytics and performance tracking
• Privacy Policy: https://posthog.com/privacy

Google OAuth

• Purpose: Account authentication and login
• Privacy Policy: https://policies.google.com/privacy

Advertising Platforms

• Purpose: Retargeting and custom audience creation
• These may include Facebook/Meta, Google Ads, and other advertising networks
• Each platform has its own privacy policy governing how they handle your information

5.2 Third-Party Links

Our Services may contain links to third-party websites, applications, or services that are not owned or controlled by BUI VENTURES LLC. We are not responsible for the privacy practices of these third parties. We encourage you to review the privacy policies of any third-party sites you visit.

5.3 Data Processing by Third Parties

These third-party services may collect, store, and process your information on servers located outside of the United States. By using our Services, you consent to the transfer of your information to these third parties in accordance with this Privacy Policy and their respective privacy policies.

5.4 Social Media Features

Our Services may include social media features and widgets (such as share buttons). These features may collect your IP address, track which pages you visit on our site, and set cookies. Your interactions with these features are governed by the privacy policies of the companies providing them.

6. DATA SECURITY

6.1 Security Measures

We take the security of your personal information seriously and implement appropriate technical and organizational measures to protect your data against unauthorized access, alteration, disclosure, or destruction. These measures include:

• Encryption of data in transit using secure socket layer (SSL) technology
• Secure storage of passwords using industry-standard hashing
• Regular security assessments and updates
• Restricted access to personal information on a need-to-know basis
• Use of reputable third-party service providers with strong security practices
• Monitoring for suspicious activity and potential security breaches

6.2 Payment Information Security

We do not store complete credit card information on our servers. All payment information is processed and stored by Stripe, our PCI-DSS compliant payment processor, which maintains the highest standards of payment security.

6.3 Limitations and User Responsibility

While we strive to protect your personal information, no method of transmission over the Internet or electronic storage is 100% secure. We cannot guarantee absolute security of your information. You are responsible for:

• Maintaining the confidentiality of your account password and login credentials
• Not sharing your account access with others
• Notifying us immediately of any unauthorized access or security breach
• Using strong, unique passwords for your account

6.4 Security Breach Notification

In the event of a data breach that compromises your personal information, we will notify you via email and/or through a prominent notice on our Services within a reasonable timeframe and in accordance with applicable laws.

7. DATA RETENTION

7.1 How Long We Keep Your Information

We retain your personal information for as long as necessary to fulfill the purposes outlined in this Privacy Policy, unless a longer retention period is required or permitted by law.

7.2 Active Accounts

For active user accounts, we retain your personal information for as long as your account remains active or as needed to provide you with our Services, including:

• Account information and login credentials
• Course enrollment and progress data
• Payment and transaction history
• Communications and support interactions
• Photos and videos you have uploaded

7.3 Closed or Inactive Accounts

When you close your account or your account becomes inactive, we will:

• Delete or anonymize your personal information within a reasonable timeframe
• Retain certain information as required for legal, tax, accounting, or regulatory compliance purposes
• Retain aggregate or de-identified data that cannot be used to identify you

7.4 Specific Retention Periods

• Transaction Records: Retained for at least 7 years for tax and accounting purposes
• Communications: Retained for as long as necessary to provide customer support and resolve disputes
• Marketing Data: Retained until you opt-out or request deletion
• Analytics Data: May be retained in anonymized form indefinitely for business purposes

7.5 Legal and Regulatory Requirements

We may retain your information for longer periods when required by law, regulation, legal process, or to protect our legal rights, even after you close your account or request deletion.

7.6 Deletion Requests

You may request deletion of your account and personal information at any time by contacting us at info@shortfootmethod.com. We will process your request in accordance with applicable law and Section 8 (Your Privacy Rights).

7. DATA RETENTION

7.1 How Long We Keep Your Information

We retain your personal information for as long as necessary to fulfill the purposes outlined in this Privacy Policy, unless a longer retention period is required or permitted by law.

7.2 Active Accounts

For active user accounts, we retain your personal information for as long as your account remains active or as needed to provide you with our Services, including:

• Account information and login credentials
• Course enrollment and progress data
• Payment and transaction history
• Communications and support interactions
• Photos and videos you have uploaded

7.3 Closed or Inactive Accounts

When you close your account or your account becomes inactive, we will retain your personal information unless you specifically request deletion. This allows us to:

• Reactivate your account if you choose to return
• Maintain historical records for business purposes
• Comply with legal and regulatory obligations

You may request deletion of your personal information at any time by contacting us at info@shortfootmethod.com (see Section 8 for more details on your privacy rights).

7.4 Specific Retention Periods

• Transaction Records: Retained for at least 7 years for tax and accounting purposes
• Communications: Retained for as long as necessary to provide customer support and resolve disputes
• Analytics Data: May be retained in anonymized form indefinitely for business purposes

7.5 Legal and Regulatory Requirements

We may retain your information for longer periods when required by law, regulation, legal process, or to protect our legal rights, even after you close your account or request deletion.

7.6 Deletion Requests

You may request deletion of your account and personal information at any time by contacting us at info@shortfootmethod.com. We will process your request in accordance with applicable law and Section 8 (Your Privacy Rights).

9. COOKIES AND TRACKING TECHNOLOGIES

9.1 What Are Cookies

Cookies are small text files that are placed on your device when you visit our website. We use cookies and similar tracking technologies to collect information about your browsing activities and to improve your experience with our Services.

9.2 Types of Cookies We Use

Essential Cookies: Necessary for the operation of our Services, including authentication, security, and basic functionality. These cookies cannot be disabled.

Analytics Cookies: Help us understand how visitors interact with our Services by collecting and reporting information anonymously (e.g., PostHog analytics).

Advertising Cookies: Used to deliver relevant advertisements and track advertising campaign performance. These cookies may be set by us or our advertising partners.

Functionality Cookies: Remember your preferences and settings to provide an enhanced, personalized experience.

9.3 Third-Party Cookies

Our third-party service providers (including Kajabi, PostHog, and advertising platforms) may also place cookies on your device. These cookies are governed by the respective privacy policies of these third parties.

9.4 Managing Cookies

Most web browsers are set to accept cookies by default. You can adjust your browser settings to:

• Block all cookies
• Delete existing cookies
• Receive notifications when cookies are being set

Please note that blocking or deleting cookies may affect the functionality of our Services and prevent you from accessing certain features.

9.5 Other Tracking Technologies

In addition to cookies, we may use:

• Web Beacons: Small graphic images used to track page views and email opens
• Pixel Tags: Code embedded in web pages and emails to track user activity
• Local Storage: Browser-based storage for enhanced functionality

9.6 Do Not Track Signals

Some browsers support "Do Not Track" (DNT) signals. Our Services do not currently respond to DNT signals, as there is no industry standard for how to interpret them.

10. CHILDREN'S PRIVACY

10.1 Age Restriction

Our Services are intended for adults aged 18 and older. We do not knowingly collect, maintain, or use personal information from individuals under 18 years of age, and use of our Services by anyone under 18 is strictly prohibited.

10.2 No Collection from Minors

By using our Services, you represent and warrant that you are at least 18 years old. If you are under 18, you are not permitted to use our Services or provide any personal information to us.

10.3 Parental Notice

If we become aware that we have collected personal information from someone under the age of 18, we will take immediate steps to delete that information from our systems.

10.4 Parental Rights

If you are a parent or guardian and believe that your child under 18 has provided us with personal information, please contact us immediately at info@shortfootmethod.com so we can delete such information.

11. INTERNATIONAL USERS

11.1 United States Operations

BUI VENTURES LLC is based in the United States, and our Services are provided from the United States. Our Services are currently intended for users located in the United States.

11.2 Data Processing in the United States

If you access our Services from outside the United States, please be aware that your information will be transferred to, stored, and processed in the United States. Data protection laws in the United States may differ from those in your country of residence.

11.3 Consent to Transfer

By using our Services, you consent to the transfer of your information to the United States and the processing of your information in accordance with this Privacy Policy and United States law.

11.4 International Expansion

If we expand our Services to other countries in the future, we will update this Privacy Policy to reflect any additional data protection requirements and compliance obligations.

12. CHANGES TO PRIVACY POLICY

12.1 Right to Modify

We reserve the right to modify, update, or change this Privacy Policy at any time to reflect changes in our practices, Services, legal requirements, or for other operational reasons.

12.2 Notification of Changes

When we make changes to this Privacy Policy, we will:

• Update the "Last Updated" date at the top of this Privacy Policy
• Notify you via email if the changes are material or significantly affect your rights
• Post a notice on our website or within our Services highlighting the changes

12.3 Continued Use Constitutes Acceptance

Your continued use of our Services after any changes to this Privacy Policy constitutes your acceptance of the revised Privacy Policy. If you do not agree with the changes, you must stop using our Services and may request deletion of your account.

12.4 Material Changes

For material changes that significantly impact how we collect, use, or share your personal information, we will provide at least 30 days' notice before the changes take effect, giving you the opportunity to review the updated Privacy Policy.

12.5 Review Regularly

We encourage you to review this Privacy Policy periodically to stay informed about how we are protecting your information and your privacy rights.

13. CONTACT INFORMATION

13.1 Questions and Concerns

If you have any questions, concerns, or requests regarding this Privacy Policy or our data practices, please contact us:

BUI VENTURES LLC
Email: info@shortfootmethod.com
Website: shortfootmethod.com

13.2 Privacy Requests

For privacy-related requests, including:

• Access to your personal information
• Correction or updating of your information
• Deletion of your account or data
• Opt-out of marketing communications
• General privacy inquiries

Please email us at info@shortfootmethod.com with a clear description of your request.

13.3 Response Time

We will respond to your inquiry or request within 30-45 days of receipt. For complex requests, we may require additional time and will notify you of any delays.

13.4 Identity Verification

To protect your privacy and security, we may request additional information to verify your identity before processing certain requests, particularly those involving access to or deletion of personal information.